Defining the Value Proposition

·  Determining the value you are offering the client and what is distinctive and compelling about it

·  Clarifying the attributes that will make the client want to buy your product

Business & Competitive Environment

·  Identifying the business and market environment and how the key factors will impact your business

·  Knowing the competition and the barriers to market entry - what other products/services can replace yours?

Business Planning

·  Building a comprehensive business plan that sets out how you plan to move forward and attract investors

·  Defining the resourcing requirements and Management skills needed to deliver the Plan

·  Identifying risks and how to overcome them

Implementation Planning

·  Setting realistic timelines and milestones

Strategy